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a celebrity who claims to be Queer or plays on Queer sexuality or identity in order to court publicity; for example, a straight, female musician that will engage in same-sex erotic activity in a music video to court controversy or publicity, and in the process trivialising Queer identity as being an “outrageous” novelty, rather than a lived experience.
Using Queerness as a marketing ploy is known as Queerbaiting.
Originally published: 20th July, 2020
Last modified: 20th July, 2020
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